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Wechat mini program magento9/25/2023 It was launched as a mobile e-commerce platform in 2015, and is said to have reached 200 million users in 2018. Pinoduoduo is the 2nd the most popular e-commerce app in China, after Taobao. tax registration certificate, organization code certificate) You will need chinese certificates (e.g.Products are pre-purchased and you’re not subject to any membership fees, commissions, deposits or listing fees.VIP.com has rolled out a WeChat mini-program store feature.VIP.com has a strong recognition in China. It provides short shipping lead time and lean delivery services, and has so far 12 warehouses overseas and 11 in China. Their model consists in pre-ordering products (often from excess inventory) and resell them with a significant discount. VIP International is currently the third biggest site in terms of cross border sales, after Kaola and Tmall Global. In 2014, it launched VIP International to focus on products coming from overseas, while you can find Chinese products on the original site. VIP.com (or Vipshop) was founded in 2008 and is the largest flash sale site in China and the whole world. The app focuses on luxury goods from overseas – primarily fashion and beauty products – directed at female consumers.Chinese certifications are not necessary to open a store.The cross-border trading is one of the main businesses.Through the community, products are easily and naturally promoted among users.However, it kept the characteristics that had attracted users to the app in the first place : a social network and authentic, trustworthy reviews.īy January 2019, Xiaohongshu says it has over 200 million registered users, mainly targeting working women between 18 and 35 years old – keen on sharing their experience and looking for suggestions and product reviews. It evolved in 2014 by opening RED Mall, to cater those who wanted to buy these luxury international items – primarily fashion and beauty products. Xiaohongshu was originally conceived of as an app for Chinese consumers travelling abroad to post recommendations about overseas products. Xiaohongshu is more than an ecommerce platform : it is the first app that successfully managed to fuse social media with e-commerce. You may have heard of it as RED, as xiǎohóngshū means “Little Red Book”. Xiaohongshu is also a mobile app which was launched in 2013. Kaola charges significant costs, which are similar to other big marketplaces such as Tmall or JD (initial deposit, commission, yearly membership fee).Companies get relatively quick payments as Kaola can rely on NetEase’s cash resources.Brands can achieve analysis service from after cooperating with the platform.Kaola can buy products directly from foreign companies, offering the opportunity to save costs and reduce the hurdles dealing with distributors.Kaola focuses a lot on food and beverage but also provides a large range of products in baby and maternal care, healthcare, beauty, and cosmetics, including foreign brands such as Nescafé, Evian, or Philips. They also addressed one pain point of Chinese consumers by greatly reducing the delivery time compared to competitors : Koala’s expeditions take only 1 to 3 days thanks to warehouses in several free trade zones and in different places abroad. Kaola focuses on select, high-quality overseas goods.They target the middle-class Chinese in their 30s, which have an increasing purchase power. KaolaĪccording to market share, is the leader among online cross-border retail platforms (21,4 % of the total market share ), before both JD and Tmall. We have chosen six major apps and websites you might consider when entering the online Chinese market. Let’s have a better look on the e-commerce ecosystem in China. So which are the cross-border e-commerce platforms you should consider ? Even for brands who are planning to launch retail operations in China, cross-border e-commerce can be a good way to test the market and collect data on Chinese customers, in order to adapt their brick-and-mortar strategy. The market diversified a lot these last few years and it’s not easy to keep track.Ĭhina’s e-commerce ecosystem can offer plenty of opportunities for international brands to enter the country without having to set up a physical base. For example, from 2015 to 2018, Alibaba’s share of e-commerce sales in China fell from 77.6 % to 53.5 %. But the e-commerce ecosystem is much more diverse than it seems. These sales are largely driven by leaders’ Alibaba’s Taobao, Tmall or JD.com, which you have probably heard of. And its remarkable growth is not expected to slow down yet. China is the world’s biggest e-commerce market, totaling US$ 1,328.59 billion in 2018, up by 23.9 % year-on-year.
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